.svg)
Influur pricing isn't a monthly subscription. There's no fixed software fee for brands — you pay per campaign, starting at a $100 minimum influencer fee plus Influur's platform fee and a transaction fee. That makes it one of the more flexible, low-commitment ways to run creator campaigns.
In this review, we cover Influur's pricing structure, standout features, real user signals, and whether it's worth it for your team.
If you're a brand running or scaling an influencer program — especially one targeting US-Hispanic or Latin American audiences — and you're weighing your software options, this breakdown is for you.
Best for: SMB and DTC brands running campaign-by-campaign collaborations, especially with multicultural and Latin American creators
Starting price: No brand subscription — pay-as-you-go ($100 minimum influencer fee + platform fee + transaction fee)
Free trial: No traditional trial — the brand app is free to download, and you only pay when you launch a campaign
G2 rating: Limited public reviews
Our verdict: A flexible, low-commitment marketplace with payments handled end to end — strongest for lean, Americas-focused teams, weaker on deep discovery and pricing transparency
Influur is a Miami-based influencer marketing marketplace that connects brands with creators through a mobile-first app. Founded by ex-CNN producer Alessandra Angelini and Eric Oliveira, it has raised over $15M (including a $10M Series A from Point72 Ventures), with angel backing from Sofía Vergara and Thalía. The platform taps a network of roughly 20,000+ vetted creators and leans heavily into US-Hispanic and Latin American audiences.
The model is part self-serve marketplace, part done-for-you agency. Brands can upload a brief, collect creator applications the same day, and pay securely through the app — or hand the whole thing to Influur's Enterprise team. That flexibility is the core of the pitch, and it spans creators across both Instagram and TikTok, which makes platform choice a real consideration — our brand deals breakdown digs into where each one wins.
• Brief-based creator matching. You upload a campaign brief and creators apply to you, usually the same day. Influur's algorithm surfaces matches from its network, so instead of cold-sourcing hundreds of profiles, you filter inbound applicants. It's fast, but the trade-off is a smaller pool than discovery-first tools.
• Built-in escrow and payments. Brands pay upfront into escrow; funds release to the creator once deliverables ship. Creators can wait for a standard payout or take an instant withdrawal for a 15% fee. Payouts currently run in around a dozen countries, including the US, Mexico, and Brazil.
• In-app campaign management. Outreach, contract requests, content approvals, performance tracking, and payment all live in one place. For lean teams, that removes the spreadsheet-and-DM chaos. The catch is that the deepest data and filtering sit on the desktop Enterprise tier, not the core app.
• Full-service Enterprise option. Beyond self-serve, Influur offers managed campaigns where its team handles strategy, creator selection, content, and reporting. This is closer to hiring an agency than buying software, and it's priced accordingly.
• Multicultural creator network. Influur's real differentiator is its strength with US-Hispanic and Latin American creators. If that's your target audience, the network relevance can outweigh the smaller total size.
Influur doesn't publish a tiered rate card, so there's no clean "Starter vs Pro vs Enterprise" table here. Pricing is built around your campaign budget and the services you use, which means you'll need to talk to them for an exact number on anything beyond a basic self-serve campaign.
There's no monthly subscription and no need to preload funds. You pay a minimum of $100 per influencer fee, plus Influur's platform fee, plus a transaction fee. Third-party reporting puts the platform fee at roughly 13% of campaign budget, though Influur doesn't confirm a fixed percentage publicly.
The managed tier is quote-based and depends on scope. This is where you get desktop access, single sign-on, advanced analytics, deeper filtering, and a team running the campaign for you. Expect agency-style pricing rather than SaaS pricing — and if you're comparing the done-for-you route against software, our roundup of the top marketing agencies is a useful reference.
Worth knowing: creators can pay $30/month for a premium subscription (media kit, webinars, perks). That doesn't hit your budget as a brand, but it shapes who's active on the platform.
The headline "$100 minimum" is just the influencer fee. The platform fee and transaction fee sit on top, so your real per-campaign cost is higher than the sticker number — model that in before committing.
• No subscription, no lock-in. Pay-as-you-go means small brands can run a single campaign without committing to a monthly contract — a genuine advantage for testing the waters.
• Fast creator response. Briefs draw same-day applicants, and creators typically reply within 24 hours, which beats the low response rates of scraped-database tools.
• Payments and escrow handled. Influur manages contracts, cross-border payouts, and tax compliance, so creators get paid reliably and you're not chasing invoices.
• Strong multicultural reach. For brands targeting US-Hispanic or Latin American audiences, the network is more relevant than its raw size suggests.
• Opaque pricing. No public rate card, a platform fee that isn't formally disclosed, and stacked transaction fees make it hard to forecast spend before you inquire.
• Mobile-first limits. The strongest data, filters, and analytics are gated behind the desktop Enterprise tier — the core app is lighter than dedicated discovery suites.
• Smaller creator pool. A network in the tens of thousands is fine for curated campaigns but thin if you need large-scale sourcing or deep-niche discovery, where vetting for fake followers and audience quality matters even more.
• Geographic ceiling. Payouts in roughly 12 countries make it Americas-strong but weaker for truly global programs.
Influur's public review footprint is thin. It has a G2 listing but very few surfaced reviews, and no meaningful Capterra or Trustpilot volume yet — so there isn't a large body of independent feedback to lean on the way there is for older platforms.
The signals that do exist are positive. Testimonials on Influur's own site praise the direct connection to quality creators, the friendly interface, and responsive customer service. Press coverage has focused on the payments angle — one early report highlighted how the escrow-and-wallet model solves the 60-to-120-day payout delays creators often face, which is a real differentiator on the creator side.
The honest read: the limited third-party review base means you're partly trusting the platform's own framing. If you're considering Influur, run a small test campaign before scaling spend, so you're judging it on your own results rather than a sparse public record.
Influur fits SMB and DTC brands that are early in their influencer journey or run campaigns occasionally rather than always-on. If you want to launch a defined campaign, get applicants fast, and have payments handled without signing up for software, the marketplace model works well.
It's an especially strong match for brands targeting US-Hispanic and Latin American audiences, where the network's relevance is the real value. The full-service Enterprise tier also suits brands that would rather outsource execution than learn a platform — though if you're torn between one-off campaigns and a longer-term roster, our brand ambassadors comparison is worth a read first.
Where it starts to fall short: teams that need large-scale creator discovery, deep audience data, or a full CRM and outreach engine for an ongoing program. If you're running influencer marketing as a primary, scaling channel, you'll likely outgrow the app and find the Enterprise quote pricey relative to a transparent SaaS tool.
For lean teams running occasional, Americas-focused campaigns, Influur is worth a look. The no-subscription model lowers the barrier to entry, the payments infrastructure is genuinely useful, and the multicultural network is hard to replicate elsewhere. For that specific use case, it earns its place.
It's less compelling if you need transparent budgeting, deep discovery, or end-to-end program management at scale. The stacked fees and quote-based Enterprise pricing make spend hard to predict, and the smaller network and mobile-first design limit how far you can push it. If those are your priorities, keep looking — and compare Influur against transparent marketplace software before you decide.
If Influur isn't the right fit — whether that's the opaque pricing, the smaller network, or the need for a full platform rather than a marketplace — here are five alternatives worth a look.
An all-in-one influencer marketing platform covering discovery across Instagram, TikTok, and YouTube, an influencer CRM, automated outreach and follow-ups, affiliate and gifting tracking, payments, and reporting.
Unlike Influur, its pricing is fully public: plans start at $649/month (Standard), with Pro at $1,049, Business at $2,490, and a custom agency tier. A brand would choose it over Influur to run the entire program end to end in one tool — with transparent, published pricing rather than per-campaign marketplace fees.
A discovery-first platform with a database of 250M+ creators and transparent plans from around $99/month. Pick it over Influur when large-scale creator search and detailed audience data matter more than a managed marketplace.
A mid-market platform strong on community building, UGC collection, and Shopify integration. It's the better choice over Influur for brands that want deeper campaign workflows and ecommerce attribution tied to creator sales.
An enterprise-grade creator management platform built for DTC brands with deep Shopify integration. Choose it over Influur once you've outgrown a marketplace and want a full, owned-relationship platform — though it's a bigger investment and runs demo-based.
A marketplace built for small and DTC brands working with micro-influencers, with gifting and paid collaborations and a transparent low monthly price. It's the closest like-for-like to Influur, and the reason to pick it is clear, flat pricing instead of stacked per-campaign fees. See our full Social Cat alternatives guide for the wider field.
Influur does a specific job well: it's a flexible, no-subscription marketplace that connects brands with multicultural creators, handles payments cleanly, and moves fast. Its main limitations are pricing transparency, a smaller network, and a mobile-first design that caps how far self-serve teams can push it before stepping up to a custom Enterprise quote.
If managing campaigns end to end feels like more overhead than you want, there's a different approach worth considering. Creator Hero flips the model — instead of running and paying for campaigns, brands connect with creators who sell their products through commission-based storefronts. It's the same creator-driven growth with far less operational lift, and our storefront model explainer breaks down exactly how it works.
Let the creators do the selling for you, so you can focus on developing new products and scaling your brand. Explore Creator Hero for brands or book a free demo to see how it works.
_logo.svg.png){kind=logo}
%201.png)
