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Top 10 Best US Grocery Influencer Affiliate Programs 

As a content creator in the grocery niche, joining a high-converting affiliate program can boost your earnings while partnering with some of the largest brands in the industry. This year, grocery sales in the US reached $74.46 billion, up 1.46% from last year. 

Using a platform like Creator Hero, you can seamlessly showcase your recommended Grocery products, from organic and natural foods to household essentials, creating a personalized storefront to drive engagement and earnings. With over 60% of consumers relying on social media for product discovery, your influence could play a pivotal role in promoting trusted brands. 

In this article, we will cover the top 10 best US grocery affiliate programs, focusing on their features, commission rates, pros, cons, and steps to join.

Source: eMarketer

1. Walmart Affiliate Program 

Walmart is one of the largest retailers in the US, with over 4,700 stores nationwide and annual revenues surpassing $600 billion in 2024. Known for offering a wide range of groceries and household products, Walmart provides significant opportunities for affiliate marketers looking to capitalize on its massive consumer base.

Products or Services:

  • Groceries
  • Household essentials
  • Health and wellness products
  • Electronics and home goods

What You Get:

  • Commission rates: 1%-4% depending on the product category
  • Access to a wide range of product categories for promotion
  • Special deals and promotions for affiliates
  • High conversion rates due to brand recognition

Cookie Duration:

3 days

Benefits:

Walmart’s vast selection and competitive prices make it easy for affiliates to convert traffic into sales. The brand is widely trusted, increasing consumer confidence in your promotions.

Drawbacks:

The commission rate is relatively low, especially for grocery-related items. The short cookie duration (3 days) may limit potential earnings.

Known For / Unique About This Program:

Walmart’s affiliate program stands out because of its brand recognition and wide product selection, which allows affiliates to promote a range of goods beyond just groceries.

Other Interesting Details:

Walmart frequently runs special sales, including its famous “Rollback” deals, allowing affiliates to promote seasonal and time-sensitive offers, driving urgency among buyers.

Type of Influencers the Brand is Looking For:

Walmart seeks content creators with audiences interested in everyday savings, budget shopping, and family-friendly products. Ideal for bloggers, YouTubers, and influencers focused on lifestyle, parenting, and grocery shopping.

Sign-up URL for Affiliate Program:

https://affiliates.walmart.com

2. Kroger Affiliate Program

Kroger, the largest supermarket chain in the US by revenue, generated over $100 billion in sales in 2023. It operates over 2,700 stores in 35 states, offering fresh groceries, organic products, and private-label items.

Products or Services:

  • Fresh groceries
  • Organic and natural foods
  • Health and wellness products
  • Private-label goods

What You Get:

  • 2%-4% commission on eligible sales
  • Access to exclusive discounts and promotions
  • Free product samples for top-performing affiliates
  • Special promotions during the holiday season

Cookie Duration:

7 days

Benefits:

Kroger's commitment to affordable organic foods and sustainability resonates with health-conscious consumers, making it easier for affiliates to promote.

Drawbacks:

Limited to grocery and health-related products, which can reduce the overall earning potential compared to other affiliate programs offering a wider range of goods.

Known For / Unique About This Program:

Kroger’s extensive loyalty programs and its focus on organic, local, and private-label products give affiliates a unique value proposition when promoting the brand.

Other Interesting Details:

Kroger often collaborates with local farmers and promotes sustainability initiatives, allowing affiliates to tap into a socially responsible brand image.

Type of Influencers the Brand is Looking For:

Kroger prefers influencers with a focus on health, wellness, sustainability, and family-friendly content, particularly those who promote eco-friendly and organic living.

Sign-up URL for affiliate program powered by FlexOffers:

https://www.flexoffers.com/affiliate-programs/kroger-affiliate-program/

3. Thrive Market Affiliate Program

Thrive Market is a popular online retailer specializing in organic and non-GMO groceries. As of 2024, Thrive Market's revenue crossed $750 million as more consumers opted for healthier, eco-friendly food products.

Products or Services:

  • Organic groceries
  • Eco-friendly products
  • Specialty diet items (keto, paleo, gluten-free)

What You Get:

  • $30 Commission on annual membership fees
  • $5 Commission on monthly membership fees
  • Free membership and product discounts for affiliates
  • Exclusive early access to new product launches
  • Access to a wide variety of niche, organic products

Cookie Duration:

30 days

Benefits:

Thrive Market has a loyal customer base that values organic, sustainable products, which can result in higher conversion rates for affiliates.

Drawbacks:

Higher-end pricing for products may limit your audience to those with a budget for premium organic items.

Known For / Unique About This Program:

Thrive Market is one of the few grocery affiliates focused exclusively on organic, non-GMO, and eco-friendly products, making it a niche program for health-conscious creators.

Other Interesting Details:

Thrive Market’s commitment to environmental sustainability, including carbon-neutral shipping and zero-waste warehouses, aligns well with creators advocating for green living.

Type of Influencers the Brand is Looking For:

Thrive Market is ideal for influencers focused on health, fitness, organic living, and eco-conscious content. Ideal for creators who highlight sustainable, eco-friendly lifestyles.

Sign-up URL for Affiliate Program:

https://thrivemarket.com/affiliate

4. Instacart Affiliate Program

Instacart, a leading grocery delivery service in the US, served over 600,000 households daily in 2022. As the gig economy grows, Instacart has become an increasingly popular choice for customers seeking grocery convenience.

Products or Services:

  • Online grocery delivery
  • Same-day and scheduled delivery
  • Partnerships with major grocery retailers

What You Get:

  • 3% commission on qualifying purchases
  • Access to special promotions and limited-time offers
  • High-conversion potential due to the growing demand for delivery services
  • Tools to track performance and optimize campaigns

Cookie Duration:

14 days

Benefits:

Instacart’s growing popularity and wide service coverage make it a high-conversion affiliate opportunity. The convenience factor also appeals to busy families and professionals.

Drawbacks:

The 3% commission rate may seem low compared to other affiliate programs, especially for smaller purchase amounts. 

Known For / Unique About This Program:

Instacart’s service-based model and widespread availability make it stand out in the grocery affiliate space, especially for content creators targeting convenience and time-saving.

Other Interesting Details:

Instacart partners with major grocery stores like Costco, Aldi, and Safeway, allowing affiliates to promote a variety of retailers while earning commissions.

Type of Influencers the Brand is Looking For:

Instacart is perfect for influencers in the lifestyle, family, and convenience niches, particularly those who focus on time-saving tips, meal prep, or grocery delivery.

Sign-up URL for Affiliate Program:

https://www.instacart.com/tastemakers

5. Amazon Fresh Affiliate Program

Amazon Fresh, part of the broader Amazon ecosystem, offers grocery delivery services across the US. In 2022, Amazon reported grocery revenue of over $29 billion, largely driven by its Fresh and Whole Foods divisions.

Products or Services:

  • Fresh groceries
  • Household essentials
  • Same-day delivery in select areas

What You Get:

  • 10% commission on grocery sales
  • Access to Amazon’s exclusive promotions and deals
  • High conversion rates due to Amazon’s established brand
  • Access to a wide variety of grocery and household products

Cookie Duration:

24 hours

Benefits:

Amazon’s reputation for fast delivery and convenience means you can expect high conversion rates, especially among frequent online shoppers.

Drawbacks:

The short cookie duration (24 hours) can limit your earning potential, as conversions need to happen quickly after the initial click.

Known For / Unique About This Program:

Amazon Fresh benefits from Amazon’s Prime service, offering expedited shipping and a massive customer base, giving affiliates unique selling points.

Other Interesting Details:

Amazon Fresh is available in major cities across the US, making it a reliable choice for promoting convenient, fast grocery delivery.

Type of Influencers the Brand is Looking For:

Amazon Fresh targets creators who focus on convenience, time-saving solutions, and online shopping. Perfect for influencers promoting meal prep, grocery shopping, and family-friendly content.

Sign-up URL for Affiliate Program:

https://affiliate-program.amazon.com

6. Gourmet Food World Affiliate Program

Gourmet Food World is an online retailer specializing in high-quality, gourmet products like cheeses, meats, and specialty foods. Known for its premium offerings, Gourmet Food World is a top choice for food lovers, chefs, and those seeking unique ingredients. The platform caters to consumers across the US who are willing to spend more on exclusive, high-end food items.

Products or Services:

  • Gourmet cheeses
  • High-quality meats and seafood
  • Specialty oils, vinegars, and spices
  • Imported chocolates and desserts

What You Get:

  • 10% commission on all sales
  • Free product samples for high-performing affiliates
  • Access to exclusive seasonal promotions and deals
  • Custom marketing materials for top affiliates

Cookie Duration:

60 days

Benefits:

Gourmet Food World’s niche focus on high-end, premium foods appeals to affluent customers willing to spend more, leading to higher average order values for affiliates.

Drawbacks:

The specialized nature of the products may limit the broader audience appeal, focusing more on food enthusiasts rather than everyday grocery shoppers.

Known For / Unique About This Program:

Gourmet Food World stands out for its premium, exclusive food offerings, making it a go-to platform for influencers focusing on gourmet cuisine and food trends.

Other Interesting Details:

Affiliates benefit from promoting seasonal gourmet items and holiday gift baskets, driving demand during special occasions like Christmas and Thanksgiving.

Type of Influencers the Brand is Looking For:

Gourmet Food World is ideal for influencers in the food, cooking, and gourmet space. Creators focusing on fine dining, food reviews, and upscale meal prep are a perfect fit.

Sign-up URL for Affiliate Program:

https://www.avantlink.com/programs/11305/gourmet-food-world-affiliate-program/

7. BistroMD Affiliate Program

BistroMD offers a specialized meal delivery service focusing on healthy, doctor-designed meal plans for weight loss and wellness. With more than 15 years of experience, BistroMD has grown into one of the leading providers of customized, healthy meals delivered straight to consumers’ doors.

Products or Services:

  • Dietitian-approved meals
  • Specialized plans for diabetes, menopause, and heart health
  • Ready-to-eat, healthy meals

What You Get:

  • A $20 flat rate and custom commision rates depending on the type of promotion
  • Access to special promotions for your audience
  • Detailed tracking and analytics tools for affiliates
  • Opportunities for top performers to receive free meal plan trials

Cookie Duration:

30 days

Benefits:

BistroMD’s focus on health and wellness, along with its high commission structure, makes it an attractive affiliate program for influencers promoting fitness, weight loss, and healthy living.

Drawbacks:

Flat-rate commissions may not scale as well as percentage-based programs, and it may be more suitable for affiliates targeting convenience-seeking audiences.

Known For / Unique About This Program:

BistroMD offers a unique value proposition as a doctor-designed meal plan provider, catering to specific dietary needs like diabetes and heart health.

Other Interesting Details:

The high average order value and recurring nature of meal plans provide steady commissions for affiliates over time.

Type of Influencers the Brand is Looking For:

BistroMD is looking for health, fitness, and wellness influencers who focus on balanced diets, weight management, and medical-based nutrition advice.

Sign-up URL for Affiliate Program:

https://www.bistromd.com/pages/affiliate

8. FreshDirect Affiliate Program

FreshDirect is a popular online grocer delivering fresh, high-quality groceries across major metro areas in the northeastern US. Founded in 2002, FreshDirect has built a loyal customer base, offering both organic and conventional grocery items.

Products or Services:

  • Fresh produce and groceries
  • Organic and locally sourced items
  • Prepared meals and meal kits

What You Get:

  • Up to 6.4% commission rates
  • Special promotions and discounts to share with your audience
  • Free delivery codes for high-performing affiliates
  • Access to fresh, locally sourced, and organic products

Cookie Duration:

7 days

Benefits:

FreshDirect’s focus on high-quality, fresh groceries makes it a top choice for health-conscious consumers, driving higher conversion rates for affiliates.

Drawbacks:

FreshDirect’s service area is limited to specific regions, which may reduce audience reach for affiliates outside the northeastern US.

Known For / Unique About This Program:

FreshDirect is known for its emphasis on farm-to-table groceries and sustainable sourcing, providing affiliates with unique selling points for eco-conscious audiences.

Other Interesting Details:

FreshDirect also offers wine and spirits delivery in select regions, giving affiliates additional product categories to promote for higher earnings.

Type of Influencers the Brand is Looking For:

FreshDirect looks for influencers focusing on fresh, organic, and local food content. Ideal for creators in the health, fitness, and sustainability niches.

Sign-up URL for affiliate program powered by FlexOffers:

https://www.flexoffers.com/affiliate-programs/freshdirect-affiliate-program/

9. FarmFoods Market Affiliate Program

FarmFoods Market specializes in delivering high-quality, sustainably raised meats from small family farms across the US. Known for transparency in sourcing and offering grass-fed, pasture-raised meats, FarmFoods Market caters to health-conscious consumers seeking sustainably sourced, non-GMO, and hormone-free meats.

Products or Services:

  • Grass-fed beef
  • Pasture-raised pork and chicken
  • Wild-caught seafood
  • Non-GMO, sustainably raised meats

What You Get:

  • Commission rates: 5% - 12% per sale
  • Access to exclusive seasonal promotions and discounts
  • Special affiliate-only offers to share with your audience
  • Free product samples for high-performing affiliates
  • Tools to track and optimize campaigns

Cookie Duration:

30 days

Benefits:

FarmFoods Market’s focus on transparency and sustainability resonates with eco-conscious consumers, making it easier for affiliates to promote ethical food consumption.

Drawbacks:

FarmFoods’ niche focus on premium, pasture-raised meats may limit appeal to only specific, health-conscious audiences who are willing to pay higher prices for quality.

Known For / Unique About This Program:

FarmFoods Market is unique in offering direct transparency into each farm’s practices, allowing affiliates to share detailed sourcing information about the meats they promote.

Other Interesting Details:

FarmFoods Market emphasizes eco-friendly packaging and offers a subscription service for regular deliveries, giving affiliates opportunities to promote recurring orders for higher commissions.

Type of Influencers the Brand is Looking For:

FarmFoods Market is ideal for influencers in the food, wellness, sustainability, and farm-to-table niches. It’s perfect for creators promoting ethical consumption, healthy living, and eco-friendly practices.

Sign-up URL for Affiliate Program:

https://www.farmfoodsmarket.com/pages/affiliates

10. Gopuff Affiliate Program

Gopuff is a leading delivery service providing everyday essentials, including groceries, snacks, and household products. Operating in over 500 cities across the US, Gopuff has grown exponentially due to its convenience and fast delivery. It targets consumers seeking fast delivery for items they need right away.

Products or Services:

  • Groceries and snacks
  • Household essentials
  • Over-the-counter medicines and baby supplies
  • Alcohol delivery in select regions

What You Get:

  • $8 per new customer
  • Access to exclusive promotions and limited-time offers
  • High-conversion potential due to demand for convenience
  • Tools to track performance and optimize campaigns

Cookie Duration:

28 days

Benefits:

Gopuff’s focus on fast, convenient delivery of everyday essentials ensures high demand, making it a strong program for affiliates. The service’s availability in many cities means a broad reach.

Drawbacks:

Flat-rate commissions may not scale as well as percentage-based programs, and it may be more suitable for affiliates targeting convenience-seeking audiences.

Known For / Unique About This Program:

Gopuff is unique in its ability to deliver groceries, snacks, and household essentials in under 30 minutes in many areas, making it ideal for last-minute needs.

Other Interesting Details:

With alcohol delivery and late-night snacks available in some areas, Gopuff offers additional product categories to promote and generate higher conversions, especially for a younger demographic.

Type of Influencers the Brand is Looking For:

Gopuff is perfect for influencers focusing on convenience, lifestyle, and city living, particularly those targeting busy professionals, students, and younger audiences who value speed and convenience.

Sign-up URL for Affiliate Program:

https://www.gopuff.com/e/partnership-request

Final Thoughts On The Best US Grocery Affiliate Programs

Joining one of the top US grocery affiliate programs can significantly boost your income by partnering with leading brands in the industry. With options ranging from everyday essentials to organic and premium groceries, each program offers distinct benefits, from competitive commission rates to unique promotions. 

Whether you're targeting convenience-driven consumers or health-conscious shoppers, these affiliate programs provide ample opportunities for content creators to grow. To start earning through high-conversion partnerships today, check out the top 10 best US cooking influencer affiliate programs and discover even more opportunities to maximize your affiliate earnings!

FAQs
What Is The Average Commission Rate For Grocery Affiliate Programs?
Do Grocery Affiliate Programs Offer Recurring Commissions?
Can International Influencers Join US Grocery Affiliate Programs?
Are There Special Requirements To Join Grocery Affiliate Programs?
How Do I Maximize Earnings From Grocery Affiliate Programs?

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