With the influencer marketing global market estimated to reach 30 million by 2025, more and more brands like Sephora and Gymshark are reaching new engaging audiences everyday through small creators referred to as nano influencers (1K - 10K following) and micro influencers (10K - 100K following), making their partnerships seem more authentic and boosting engagement and sales.
As a smaller creator, by building a strong online presence, engaging with other creators, researching brands, and learning from your community, you can land PR (public relations) packages from your favorite brands in no time.
These, often gifted to influencers, generate buzz and authentic reviews, and have become a powerful tool for brands aiming to inspire organic content and grow their communities.
In this article, we’ll explore what PR packages are, 10 brands that send PR packages to smaller creators, and 4 additional tips to get on a PR list.
What Are PR Packages and Why Do They Matter?
PR (public relation) packages are curated promotional items brands often gift influencers, creators, or brand ambassadors, to generate buzz, exposure or authentic reviews for certain products or collections.
Often designed as memorable experiences, brands who send PR packages aim to encourage their partners to share their unboxing process with their followers and generate organic reach.
As an example, here’s an interactive “Crack the Ice” PR package Redbull sent influencers while promoting their winter edition new flavour energy drinks.
With 74% of consumers having purchased a product after an influencer recommended it, according to Forbes, PR packages become a powerful marketing tool for brands to inspire organic user-generated content, build relationships with valuable creators, and increase brand awareness.
10 Brands That Send PR Packages To Small Influencers
Glossier
Gymshark
Rare Beauty
Daniel Wellington
Sephora
Fashion Nova
Celsius
Fabletics
ColourPop
Drunk Elephant
1. Glossier
About the Brand: Glossier is a beauty and skincare company renowned for its minimalist products and strong community engagement. Founded in 2014, the brand has built a loyal customer base by championing natural beauty and authentic marketing.
What They Look for in Creators: Glossier seeks creators who align with their values and can share genuine experiences using their products. They especially favor micro-influencers who reflect the brand’s emphasis on simplicity and community.
How to Get Noticed by the Brand: Consistently tag @glossier and use hashtags like #glossier and #glossierpink in your posts. Engaging with their content and participating in beauty discussions helps increase your visibility.
Explore our complete guide on the Glossier affiliate program and discover how creators like you can monetize their influence while collaborating with one of beauty’s most community-driven brands.
2. Gymshark
About the Brand: Gymshark is a fitness apparel brand known for stylish, functional designs and a strong sense of community. Launched in 2012, it has become a global name through strategic social media and influencer partnerships.
What They Look for in Creators: They look for fitness creators who demonstrate authenticity and a true passion for health and exercise. A loyal, engaged following and alignment with their mission are key traits they seek.
How to Get Noticed by the Brand: Tag @gymshark and participate in events like the #Gymshark66 challenge. Engaging with other fitness influencers and creating high-quality content boosts your chances of being noticed.
About the Brand: Founded by Selena Gomez, Rare Beauty promotes self-acceptance and mental health awareness through its inclusive beauty products. A portion of sales supports the Rare Impact Fund, which enhances youth mental health services.
What They Look for in Creators: Rare Beauty values creators who share authentic stories and align with their mission of self-love and emotional wellness. They prefer relatable content over perfection or high follower counts.
How to Get Noticed by the Brand: Tag @rarebeauty and use brand-relevant hashtags in posts that reflect your personal journey with beauty. Engaging consistently with their content and values helps you stand out.
4. Daniel Wellington
About the Brand: Daniel Wellington is a watch and accessories brand famous for its minimalist and elegant designs. The brand has gained global popularity through sleek timepieces and influencer collaborations.
What They Look for in Creators: They partner with influencers who can present their products stylishly and organically. Ideal creators are those who seamlessly incorporate the brand into their personal aesthetic.
How to Get Noticed by the Brand: Apply to their "Daniel Wellington Icons" ambassador program via their website. Maintain a public profile with high-quality lifestyle content to be considered.
5. Sephora
About the Brand: Sephora is a global beauty retailer offering a wide range of skincare, makeup, and fragrance products. The brand is recognized for its commitment to diversity, inclusion, and empowering creators of all backgrounds.
What They Look for in Creators: Sephora seeks creators who prioritize authenticity and can deliver honest product insights. They are especially interested in influencers who resonate with diverse beauty audiences.
How to Get Noticed by the Brand: Apply to the annual Sephora Squad program and include testimonials from your community. Tag @sephora and consistently create engaging content using their products.
Explore how you can turn your beauty content into earnings by joining one of the most trusted beauty affiliate programs, see our full Sephora affiliate program guide.
6. Fashion Nova
About the Brand: Fashion Nova is a trend-driven fashion brand known for affordable, fast-fashion styles. With a massive online presence, they consistently engage a broad audience through influencer marketing.
What They Look for in Creators: They work with creators who showcase their clothing confidently in stylish, relatable ways. Fashion Nova embraces all tiers of influencers, from nano to mid-tier.
How to Get Noticed by the Brand: Tag @fashionnova and include the hashtag #NovaBabe in your fashion content. They often repost standout creators and reach out directly via DMs.
7. Celsius
About the Brand: Celsius is a health-focused energy drink brand popular among fitness enthusiasts. Their beverages are made with natural ingredients and support active lifestyles.
What They Look for in Creators: Celsius partners with creators in fitness and wellness niches who live out a healthy, energetic lifestyle. They prioritize genuine content showing how the product fits into daily routines.
How to Get Noticed by the Brand: Apply to the Celsius Brand Ambassador Program through their website. Use branded hashtags and consistently post fitness-related content featuring the product.
8. Fabletics
About the Brand: Fabletics is a stylish activewear brand co-founded by Kate Hudson, known for its subscription-based model and inclusive sizing. The brand empowers individuals to feel confident and strong through fashion and fitness.
What They Look for in Creators: Fabletics seeks creators who authentically promote an active lifestyle and embrace inclusivity. They collaborate with influencers at all follower levels, valuing genuine connection over numbers.
How to Get Noticed by the Brand: Tag @fabletics and use hashtags like #fabletics and #fableticspartner in workout or athleisure content. Showcasing seasonal collections and engaging with campaigns improves your visibility.
9. ColourPop
About the Brand: ColourPop is a cruelty-free cosmetics brand offering affordable, vibrant, and high-quality makeup. Their popularity is driven by trend-savvy product launches and influencer collaborations.
What They Look for in Creators: They partner with beauty influencers who deliver honest reviews and eye-catching tutorials. ColourPop favors creators with engaging, authentic content and a flair for color.
How to Get Noticed by the Brand: Tag @colourpopcosmetics and use #colourpopme in makeup posts. The brand frequently reposts user content and scouts creators for PR opportunities.
10. Drunk Elephant
About the Brand: Drunk Elephant is a clean skincare brand known for its commitment to non-toxic ingredients and biocompatibility. Their minimalist packaging and results-driven products have cultivated a loyal following.
What They Look for in Creators: They look for skincare enthusiasts who educate audiences on clean beauty and share authentic results. Informative, value-driven content is essential for gaining their attention.
How to Get Noticed by the Brand: Tag @drunkelephant and use branded hashtags like #barewithus and #drunkelephant. Consistent, high-quality skincare content increases your chance of getting reposted or added to their PR list
4 Tips To Get On A PR List As A Small Influencer
PR lists are databases brands and agencies keep or relevant influencers and media professionals to curate potential collaborators. As a smaller creator, getting on a PR list involves being intentional and committed about your partnership efforts.
Let’s explore 4 helpful tips to increase your chances:
1. Maintain a Polished Profile
Define your niche and Target Audience: Whether it's beauty, fashion, tech, or cooking, identify that specific area of content you’ll specialise on and understand what are your ideal followers’ interest to guide your content strategy.
Post Consistently: With platforms like Instagram and TikTok favoring profiles who post regularly, according to Ok Grow and Product London Design, keep a posting schedule that works best for your goals and increases your chances of being seen by, not only relevant brands, but other creators or new audiences as well.
Developing Your Voice: With new creators and brands joining the influencer marketing ecosystem everyday, take a moment to find that which makes you stand out, maybe it's a unique storytelling style or engaging hooks. Try testing out alternatives to differentiate yourself from others.
2. Engage with Brands
After identifying brands that genuinely align with your voice, values, and style, explore interacting with them by liking and commenting posts consistently yet authentically.
Without spamming, you can start to demonstrate brand loyalty by showing interest, which builds recognition over time and can move you from follower to collaborator.
3. Reach Out Directly
Once you've built a strong, consistent presence and shown interest in a brand, take initiative and reach out.
Craft a personalized pitch introducing yourself, your niche, audience demographics, and why you're a good fit for their PR list or future campaigns. You can include your own media kit or relevant stats like engagement rates which often matter more than follower counts. Remember, a warm follow-up a week or two after can also show your enthusiasm without being pushy.
Along with interacting with brands to gain visibility from an authentic approach and reaching out, don’t miss out on flash opportunities brands like Gisou open for all creators to join.
Make sure to turn on post notifications for your favorite brands so you’re among the first to hear about new events and opportunities they offer.
Key Takeaways: Getting on a PR list as a small influencer requires a mix of authenticity, consistency, and proactive outreach. By refining your personal brand, engaging with aligned companies, and staying alert to open calls, you can position yourself as a valuable partner brands want to work with.
Final Thoughts on Brands That Send PR Packages To Small Influencers
Landing PR packages is no longer about follower count, but about consistency, authenticity, and aligning with brand values.
From beauty to fitness niches, many top companies now recognize the unique power of nano and micro creators to drive genuine engagement. As you build your online presence, consider platforms like Creator Hero and build valuable relationships with trusted brands.
Whether you’re just starting or growing fast, the right strategy and tools can open the door to exciting partnerships. Take time to network with other creators, continue to engage with brands you love, and track what content resonates most within your audience. Remember every post can bring you closer to that next PR opportunity!
FAQs
How do small influencers get PR packages?
Small influencers can receive PR packages by building a strong personal brand, consistently creating high-quality content, engaging authentically with brands, and reaching out with personalized pitches. Joining influencer platforms and using relevant hashtags can also increase visibility to brands.
Do you need a certain number of followers to get PR packages?
While having a substantial follower count can help, it's not always necessary. Brands often look for high engagement rates, niche content, and authentic storytelling. Even nano-influencers with under 10,000 followers can receive PR packages if they align well with a brand's values.
Which brands send PR packages to small influencers?
Brands across various industries collaborate with small influencers. Examples include Glossier, Gymshark, Rare Beauty, Daniel Wellington, Sephora, Fashion Nova, Celsius, Fabletics, ColourPop, and Drunk Elephant. These brands value authentic engagement and often partner with micro and nano-influencers.
How can I increase my chances of receiving PR packages?
To enhance your chances, focus on creating consistent, high-quality content that aligns with your niche. Engage with brands by tagging them and using their hashtags. Networking with other creators and joining influencer marketing platforms can also open up opportunities.
What should I include in a pitch to a brand for PR packages?
A compelling pitch should introduce yourself, highlight your niche and audience demographics, showcase your engagement metrics, and explain why you're a good fit for the brand. Including a media kit and expressing genuine enthusiasm can make your pitch stand out.
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