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Top 10 Best US Sports Influencer Affiliate Programs 

In 2023 the U.S. sports market was valued at $49 billion dollars and continues to grow, creating great opportunities for content creators to earn. With brands such as Nike and Under Armour paying commission rates as high as 20% for top-performing partners, sports affiliate programs are a valuable way to monetize your platform. For those interested in fitness-focused options, you’ll also want to check out this list of the top 20 U.S. fitness affiliate programs

Tools like Creator Hero, a storefront platform tailored for creators, it’s easier than ever to showcase recommended sports brands alongside other products your followers love. These programs, actively seeking influencers, offer great alternatives and pair well with sports affiliate programs for creators aiming to promote an active, health-conscious lifestyle. 

In this article, we’ll cover the 10 best US sports affiliate programs and brands actively seeking creators like you.

North America sports market size from 2009 to 2023

1. Under Armour Affiliate Program 

Under Armour, a powerhouse in athletic apparel and gear, reported revenue of $5.7 billion in 2022, showcasing its popularity among athletes and fitness enthusiasts. Known for its innovative approach to performance-enhancing clothing, Under Armour is a go-to brand for creators in fitness and sports.

Products or Services:

  • Performance apparel
  • Footwear
  • Accessories

What You Get:

  • Commission Rate: Up to 5% per sale
  • Special Offers: Exclusive discount codes for followers
  • Other Perks: Access to product launches, seasonal promotions, and brand marketing assets
  • Affiliate Support: Dedicated affiliate manager for support

Cookie Duration:

30 days

Benefits:

The Under Armour program is reliable, with strong brand recognition and an extensive range of performance gear that appeals to a broad audience.

Drawbacks:

Lower commission rate compared to some competitors, especially for new affiliates.

Known For / Unique About This Program:

Under Armour stands out for its exclusive seasonal promotions, providing affiliates with multiple high-converting marketing opportunities throughout the year.

Other Interesting Details:

Under Armour collaborates with top athletes and creators, lending credibility to affiliates associated with the brand.

Type of Influencers the Brand is Looking For:

The brand seeks creators passionate about fitness, athletics, and active lifestyles who can showcase how Under Armour products enhance performance.

Sign-up URL for Affiliate Program:

https://www.underarmour.com/en-us/t/ua-affiliate-program/

2. Nike Affiliate Program

Nike, the world's leading athletic brand with a revenue of $46.7 billion in 2022, appeals to a global audience with innovative products across sports categories. The brand’s affiliate program is perfect for creators in fitness, sports, and lifestyle.

Check out Creator Hero’s Nike affiliate program in-depth review to start promoting a globally recognized brand in the sports and fitness industry today.

Products or Services:

  • Athletic footwear
  • Apparel
  • Accessories

What You Get:

  • Commission Rate: Up to 15% per sale
  • Special Offers: Early access to new releases and limited collections
  • Other Perks: Dedicated affiliate dashboard and performance-based rewards
  • Seasonal Promotions: Frequent sales events and campaign assets

Cookie Duration:

7 days

Benefits:

High brand loyalty and frequent product drops keep engagement and conversions high for affiliates.

Drawbacks:

The Nike affiliate program has strict brand guidelines, which can limit creative flexibility for affiliates in how they promote products.

Known For / Unique About This Program:

Nike’s program offers performance-based rewards and early access to trending, limited-edition products.

Other Interesting Details:

The brand provides extensive promotional support, from banners to exclusive sales links, ensuring affiliates have everything they need to succeed.

Type of Influencers the Brand is Looking For:

Nike targets creators in fitness, fashion, and lifestyle who can inspire followers to adopt an active lifestyle.

Sign-up URL for Affiliate Program:

https://www.nike.com/help/a/nike-affiliate-program

3. Mountain Hardwear Affiliate Program

Mountain Hardwear specializes in high-quality outdoor gear and apparel, reporting strong sales in North America’s growing outdoor market, valued at over $887 billion. The brand is ideal for creators passionate about outdoor sports and sustainable adventure gear.

Products or Services:

  • Outdoor clothing
  • Backpacks
  • Tents
  • Accessories

What You Get:

  • Commission Rate: 10% per sale
  • Special Offers: Seasonal discounts, product exclusives
  • Other Perks: Access to sustainable and eco-friendly product lines
  • Affiliate Support: A dedicated affiliate team and tracking tools

Cookie Duration:

21 days

Benefits:

Mountain Hardwear’s focus on sustainability appeals to eco-conscious audiences, making it a top choice for outdoor creators.

Drawbacks:

Limited to specific product categories, so it may not suit all sports influencers.

Known For / Unique About This Program:

Mountain Hardwear is known for its eco-friendly and durable gear, making it highly attractive for creators who promote sustainability.

Other Interesting Details:

The brand is highly engaged with the outdoor community, frequently sponsoring events and athletes, adding value to its affiliate partnerships.

Type of Influencers the Brand is Looking For:

Mountain Hardwear looks for outdoor adventure creators who inspire their audiences to explore the outdoors and value eco-friendly gear.

Sign-up URL for Affiliate Program:

https://signup.cj.com/member/signup/publisher/?cid=3058605#/branded

4. Sweaty Betty Affiliate Program

Sweaty Betty, a UK-founded activewear brand popular in the U.S., earned acclaim for stylish and functional workout apparel. Known for its sustainable practices, the brand resonates with modern creators in fitness and wellness.

Products or Services:

  • Athletic wear
  • Including leggings
  • Tops
  • Accessories designed for yoga, running, and more

What You Get:

  • Commission Rate: 12% per sale
  • Special Offers: Exclusive product launches and discounts
  • Other Perks: High-quality marketing materials, including styled imagery and seasonal collections
  • Affiliate Support: Dedicated support team for campaign assistance

Cookie Duration:

Undisclosed

Benefits:

Sweaty Betty is known for its high-quality apparel, giving creators a premium brand to promote within the activewear space.

Drawbacks:

Affiliates may find limited customization options in the marketing materials, which might restrict flexibility in tailoring campaigns to their unique audience.

Known For / Unique About This Program:

Sweaty Betty’s dedication to sustainable fashion a

d stylish athletic wear makes it stand out among activewear brands.

Other Interesting Details:

With a strong focus on the wellness lifestyle, Sweaty Betty affiliates are encouraged to promote not just products but the overall wellness journey.

Type of Influencers the Brand is Looking For:

Sweaty Betty seeks wellness-oriented creators who engage audiences in fitness, yoga, and sustainable lifestyles.

Sign-up URL for Affiliate Program:

https://www.sweatybetty.com/affiliates.html

5. TaylorMade Affiliate Program

TaylorMade, a leader in golf equipment, reported a significant market share in the U.S. golf industry, which is worth over $84 billion. This brand is perfect for golf content creators looking to promote premium gear.

Check out Creator Hero’s 10 best Golf affiliate programs and start earning by sharing what you love about the sport today.

Products or Services:

  • Golf clubs
  • Balls
  • Apparel
  • Accessories

What You Get:

  • Commission Rate: 5% per sale
  • Special Offers: Early access to new equipment launches
  • Other Perks: Dedicated affiliate portal, access to exclusive merchandise
  • Seasonal Promotions: Regular discounts and product highlights

Cookie Duration:

30 days

Benefits:

TaylorMade’s established reputation and high-quality products make it appealing for golf enthusiasts and serious players.

Drawbacks:

The niche focus on golf limits the program’s suitability for general sports creators.

Known For / Unique About This Program:

TaylorMade is celebrated for its premium golf equipment and innovative designs, which are well-respected in the golfing community.

Other Interesting Details:

Affiliates have access to a wealth of content and educational materials, making it easier to engage a dedicated golf audience.

Type of Influencers the Brand is Looking For:

TaylorMade seeks creators focused on golf, with a passion for the sport and a following that values premium golf gear.

Sign-up URL for Affiliate Program:

https://www.viglink.com/merchants/35750/taylor-made-golf-affiliate-program

6. New Balance Affiliate Program

New Balance is a globally recognized athletic footwear and apparel brand, known for quality and innovation. The brand offers a wide range of products designed for performance, style, and comfort.

Check out Creator Hero’s New Balance affiliate program for affiliates passionate about quality athletic and lifestyle footwear.

Products or Services:

  • Athletic footwear
  • Apparel, including jackets, leggings, and tops
  • Accessories like socks and bags

What You Get:

  • Up to 7% commission on sales
  • Access to new releases and exclusive promotions
  • Dedicated affiliate support

Cookie Duration:

30 days

Benefits: 

Affiliates can leverage the popularity of a well-established brand with a loyal customer base, increasing their potential for conversions.

Drawbacks: 

The competitive market in athletic wear may require affiliates to find unique ways to stand out and attract buyers.

Known For / Unique About This Program: 

New Balance is known for its dedication to quality and innovation, with iconic models that appeal to a wide range of athletic and lifestyle consumers.

Other Interesting Details: 

Affiliates benefit from the brand’s strong reputation and extensive marketing resources, making it easier to attract sportswear enthusiasts.

Type of Influencers the Brand Is Looking For: 

New Balance seeks fitness, lifestyle, and fashion influencers who inspire active and health-conscious lifestyles.

Sign up URL for Affiliate Program: 

https://www.newbalance.com.au/exp-affiliate.html

7.Adidas Affiliate Program

Adidas is a leading sportswear brand, celebrated for its innovation in footwear, apparel, and accessories, appealing to athletes and fashion-forward consumers alike.

Check out Creator Hero’s Adidas affiliate program in-depth review to earn commissions by partnering with a globally recognized brand.

Products or Services:

  • Footwear, including running, basketball, and casual shoes
  • Athletic and casual apparel
  • Accessories such as bags, hats, and socks

What You Get:

  • Up to 10% commission on sales
  • Exclusive access to new product launches and promotions
  • Extensive marketing resources

Cookie Duration:

30 days

Benefits: 

Affiliates benefit from the brand’s global recognition and frequent promotions, making it easier to attract a broad audience of sports and fashion enthusiasts.

Drawbacks:

The shorter cookie duration may require affiliates to focus on high-traffic content to drive quick conversions.

Known For / Unique About This Program:

Adidas is renowned for its innovative designs and collaborations with athletes and fashion icons, giving affiliates a unique selling point.

Other Interesting Details:

With Adidas’s wide variety of products, affiliates can cater to diverse audiences interested in performance sports, street style, and sustainable fashion.

Type of Influencers the Brand Is Looking For:

Adidas seeks influencers focused on fitness, fashion, and lifestyle, especially those who embrace active and trend-conscious lifestyles.

Sign up URL for Affiliate Program: 

https://www.awin.com/us/affiliate-marketing/our-clients/adidas

8. Puma Affiliate Program

Puma is an iconic brand in athletic footwear and apparel, known for blending performance with bold style, appealing to both athletes and urban fashion enthusiasts.

Check out Creator Hero’s Puma affiliate program in-depth review to promote a globally recognized sports brand.

Products or Services:

  • Athletic footwear and sneakers
  • Activewear, including leggings, hoodies, and tees
  • Accessories like bags and caps

What You Get:

  • Up to 10% commission on sales
  • Access to exclusive products and promotions
  • Comprehensive affiliate support and marketing tools

Cookie Duration:

30 days

Benefits: 

Affiliates can promote a brand with a legacy of high-performance products and streetwear appeal, broadening their audience reach.

Drawbacks: 

Given Puma's established market, affiliates may need to highlight unique product features to compete effectively.

Known For / Unique About This Program: 

Puma is recognized for its bold and innovative designs, as well as partnerships with athletes and celebrities, creating an appealing brand image.

Other Interesting Details: 

With a range of athletic and streetwear products, affiliates can cater to a variety of customer preferences, from sports to urban lifestyle.

Type of Influencers the Brand Is Looking For: 

Puma seeks influencers with a focus on fitness, sports, and urban lifestyle, particularly those who connect with audiences interested in bold, stylish activewear.

Sign up URL for Affiliate Program:

https://us.puma.com/us/en/help/affiliates

9. DICK’S Sporting Goods Affiliate Program

DICK’S Sporting Goods is a leading U.S. retailer offering a wide range of sports equipment, apparel, and footwear. With over 850 stores nationwide, it serves athletes and outdoor enthusiasts across the country.

Products or Services:

  • Sports equipment
  • Athletic apparel
  • Footwear
  • Outdoor gear

What You Get:

  • 2% commission on sales.
  • Access to a vast product catalog.
  • Regular updates on promotions and new arrivals.
  • Dedicated affiliate support team.

Cookie Duration:

3 days

Benefits:

Affiliates can leverage the brand's extensive product range and nationwide recognition to attract a broad audience.

Drawbacks:

The commission rate and cookie length is lower compared to some other programs, which may affect earning potential.

Known For / Unique About This Program:

DICK’S Sporting Goods is known for its comprehensive selection of sports and outdoor products, catering to a wide range of athletic and recreational activities.

Other Interesting Details:

Affiliates can benefit from the brand's frequent sales events and promotions, providing timely content opportunities to drive traffic and conversions.

Type of Influencers the Brand Is Looking For:

The brand seeks influencers with audiences interested in sports, fitness, and outdoor activities, particularly those who can showcase a variety of products in real-world settings.

Sign up URL for Affiliate Program:

https://www.dickssportinggoods.com/s/marketing/affiliate-program?

10. Love Fitness Affiliate Program

Love Fitness is a leading fitness and activewear brand, known for its high-quality, durable, and stylish workout apparel that resonates with fitness enthusiasts globally. With a strong online presence and positive customer feedback, Love Fitness has carved out a significant space in the fitness industry, continuing to grow its loyal fan base.

Products or Services

  • High-quality activewear for men and women
  • Fitness accessories, including yoga mats and water bottles
  • Seasonal collections focused on functionality and style

What You Get

  • Affiliate Commission: Earn up to 10% on each sale you generate.
  • Free product samples for review.
  • Exclusive discount codes for your followers.
  • Early Access and performance bonuses.
  • Dedicated support to maximize success with the program.

Cookie Duration:

30 days

Benefits:

Love Fitness affiliates enjoy competitive commission rates and the opportunity to receive free products. The brand’s dedicated support team assists affiliates in maximizing their earnings through sales.

Drawbacks:

Affiliates must meet minimum performance requirements to remain eligible for some of the exclusive perks. Additionally, payouts occur monthly, which might not suit those looking for weekly earnings.

Known For / Unique About This Program:

Love Fitness stands out for its emphasis on community and engagement, actively working with affiliates to feature them across their social media channels. The brand also offers an enhanced commission structure for high performers.

Other Interesting Details:

Affiliates receive comprehensive marketing assets, including pre-made banners and visuals that can be customized to match personal branding. Love Fitness regularly provides training on how to create high-converting content.

Type of Influencers the Brand Is Looking For:

Love Fitness seeks fitness enthusiasts, personal trainers, wellness advocates, and influencers with a passion for promoting healthy, active lifestyles. Influencers who create engaging fitness, wellness, and motivational content that resonates with Love Fitness’ audience are ideal for this program.

Sign up URL for Affiliate Program:

https://lovefitnessapparel.com/pages/brand-affiliate-program?

Final Thoughts On The Best US Sports Affiliate Programs

Exploring these top US sports affiliate programs opens doors for sports and fitness creators to boost earnings with industry-leading brands. With competitive commissions, from high-value gear to trendy activewear, each program offers unique benefits tailored for influencer success. 

Leveraging platforms like Creator Hero makes it easy to feature your recommended brands and engage followers. Whether you’re promoting performance apparel or fitness equipment, these programs empower you to monetize your passion for sports and wellness effectively.

FAQs
What Are The Benefits Of Joining Sports Affiliate Programs?
How Do I Choose The Right Sports Affiliate Program For My Audience?
What Is The Average Commission Rate For Sports Affiliate Programs?
Are There Any Sports Affiliate Programs With Recurring Commissions?
How Can I Effectively Promote Sports Affiliate Products To My Followers?

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