Time
Reading Time
10 min

Top 10 Best Makeup Influencer Affiliate Programs 

With the Beauty & Personal Care market worldwide projected to generate a revenue of over $600 billion in 2024, brands are eager to partner with creators who can help reach their expanding audience. High-paying affiliate programs from NYX and ETUDE offer up to 12% / 13% commissions on sales, giving you opportunities to monetize your influence. 

By using a platform like Creator Hero, you can seamlessly showcase your recommended makeup essentials, creating a personalized storefront to drive engagement and earnings.

In this article, we will cover the 10 best US makeup affiliate programs and brands looking for influencers like you, offering details on each program’s features, commission rates, pros, cons, and how to join.

The Beauty & Personal Care market worldwide from 2018 - 2029

1. NYX Professional Makeup Affiliate Program

NYX Professional Makeup, part of the L'Oréal Group, is known for affordable, high-quality products, reaching $450 million in annual revenue last year. As a leading brand in bold, inclusive beauty, NYX targets a wide demographic with trend-driven makeup products.

Products or Services:

  • Lipsticks
  • Foundations
  • Eyeshadow palettes
  • Makeup tools

What You Get:

  • 12% commission on sales
  • Free products for select influencers
  • Exclusive discounts for brand ambassadors
  • Access to early product launches and special events

Cookie Duration:

30 days

Benefits:

NYX’s commission rate is competitive, and affiliates often receive exclusive event invitations, making it perfect for creators looking to align with a brand that values inclusivity and trendsetting.

Drawbacks:

High competition due to NYX’s popularity may make it challenging for new affiliates to stand out.

Known For / Unique About This Program:

NYX stands out for its inclusive product range, with a commitment to diversity and bold color options, ideal for content creators who focus on expressive looks.

Other Interesting Details:

The brand often promotes its affiliates through features on its social media, giving exposure to influencers within its community.

Type of Influencers the Brand is Looking For:

NYX seeks creators passionate about inclusive beauty and bold, creative makeup looks. They’re particularly interested in influencers who cater to diverse audiences and often experiment with trends.

Sign Up URL for Affiliate Program:

https://publisherprobeta.flexoffers.com/signup/accountInfo?RID=1266046&aid=206607

2. Fenty Beauty Affiliate Program

Founded by Rihanna, Fenty Beauty brought inclusivity to the forefront with its 40-shade foundation range, generating over $600 million in annual revenue. The brand emphasizes diversity and caters to a broad range of skin tones.

Products or Services:

  • Foundations
  • Highlighters
  • Lip products
  • Eyeshadow palettes

What You Get:

  • 8% commission on all sales
  • Free product samples for select partners
  • Early access to new launches
  • Social media support and brand collaborations

Cookie Duration:

7 days

Benefits:

Fenty’s strong focus on diversity and celebrity backing from Rihanna provides excellent brand recognition, increasing conversion potential for affiliates.

Drawbacks:

The lower commission rate and shorter cookie length compared to some other programs might not appeal to those seeking high payouts per sale.

Known For / Unique About This Program:

Fenty Beauty’s commitment to inclusivity makes it highly relevant for creators focused on diverse representation in beauty.

Other Interesting Details:

Fenty offers personalized support and sometimes includes affiliates in marketing campaigns, which can greatly boost visibility.

Type of Influencers the Brand is Looking For:

Fenty seeks creators who celebrate diversity and inclusivity, especially those who focus on underrepresented skin tones and unique makeup styles.

Sign Up URL for Affiliate Program:

https://publisherprobeta.flexoffers.com/signup/accountInfo?RID=1266046&aid=214878

3. Tarte Cosmetics Affiliate Program

Tarte Cosmetics, known for its cruelty-free and eco-friendly products, achieved over $35 million in annual revenue. The brand is popular for its Amazonian clay-based products and sustainable approach.

Products or Services:

  • Foundations
  • Blushes
  • Eyeshadows
  • Vegan makeup tools

What You Get:

  • 8% commission on sales
  • Product samples for content creation
  • Exclusive discounts and promo codes
  • Priority access to new collections

Cookie Duration:

7 days

Benefits:

Tarte’s eco-friendly focus appeals to a wide audience, and its generous commission rate allows influencers to earn well through sales.

Drawbacks:

The lower commission rate and shorter cookie length compared to some other programs might not appeal to those seeking high payouts per sale.

Known For / Unique About This Program:

Tarte’s eco-conscious products and vegan formulations make it attractive to influencers in the green beauty space.

Other Interesting Details:

Tarte regularly features influencers on its website and social media, increasing exposure for affiliates aligned with its values.

Type of Influencers the Brand is Looking For:

Tarte seeks eco-conscious influencers who promote cruelty-free beauty, particularly those focused on natural looks and sustainable practices.

Sign Up URL for Affiliate Program:

https://tartecosmetics.com/shop/affiliates-info.html

4. Morphe Brushes Affiliate Program

Morphe is well-known for its bold, affordable makeup, including popular eyeshadow palettes. With strong backing from beauty influencers and a significant social media presence, Morphe generated an estimated over $300 million in revenue in recent years.

Products or Services:

  • Eyeshadow palettes
  • Lip products
  • Brushes
  • Makeup kits

What You Get:

  • 6% commission on sales
  • Free products for select affiliates
  • Personalized discount codes for followers
  • Early access to influencer collaborations and product launches

Cookie Duration:

Undisclosed

Benefits:

Morphe’s well-known products and influencer collaborations increase visibility and make it easy to promote to beauty audiences.

Drawbacks:

An undisclosed cookie duration leaves affiliates uncertain about how long they will earn commissions from customer referrals. This lack of transparency may make it challenging to estimate potential long-term earnings.

Known For / Unique About This Program:

Morphe’s frequent influencer collaborations and limited-edition releases keep the brand trending, providing ample content for affiliates.

Other Interesting Details:

Morphe’s strong social media presence makes it ideal for influencers with large followings who are active on platforms like Instagram and YouTube.

Type of Influencers the Brand is Looking For:

Morphe is ideal for influencers who focus on bold looks and are comfortable promoting colorful, statement-making products.

Sign Up URL for Affiliate Program:

https://cli.linksynergy.com/cli/publisher/programs/advertisers.php

5. Benefit Cosmetics Affiliate Program

Benefit Cosmetics, known for its innovative brow and complexion products, is a favorite among makeup enthusiasts. The brand reported over $1.5 billion in sales globally, making it a key player in the beauty market.

Products or Services:

  • Brow products
  • Mascaras
  • Primers
  • Blushes

What You Get:

  • 4% commission on sales
  • Free samples and exclusive event invites
  • Access to new product releases
  • Special discount codes for followers

Cookie Duration:

Undisclosed

Benefits:

Benefit’s popular brow products and high brand visibility make it easy to promote to audiences interested in everyday and professional looks.

Drawbacks:

An undisclosed cookie duration leaves affiliates uncertain about how long they will earn commissions from customer referrals. This lack of transparency may make it challenging to estimate potential long-term earnings.

Known For / Unique About This Program:

Benefit is highly regarded for its brow products and unique packaging, setting it apart as a go-to for creators focused on polished looks.

Other Interesting Details:

The brand frequently holds special events and activations, offering additional exposure opportunities for affiliates.

Type of Influencers the Brand is Looking For:

Benefit looks for influencers with a focus on beauty tips, tutorials, and polished, natural looks, especially those skilled in brow and complexion routines.

Sign Up URL for Affiliate Program:

https://www.benefitcosmetics.com/en-us/affiliates.html

6. NARS Cosmetics Affiliate Program

NARS Cosmetics, founded by makeup artist François Nars in 1994, is renowned for its high-quality, bold products and minimalist packaging. The brand has a significant presence in the luxury beauty market, with products available in over 30 countries.

Products or Services:

  • Foundations
  • Lipsticks
  • Eyeshadows
  • Blushes
  • Makeup brushes

What You Get:

  • 4.4% commission on sales.
  • Access to exclusive promotions and product launches.
  • High average order value, enhancing earning potential.

Cookie Duration:

30 days

Benefits:

NARS's strong brand reputation and high-quality products make it appealing to a wide audience, facilitating easier promotion and higher conversion rates.

Drawbacks:

The luxury price point may limit the target audience to consumers willing to invest in premium products.

Known For / Unique About This Program:

NARS is celebrated for its iconic products like the "Orgasm" blush and collaborations with renowned artists, offering unique content opportunities for affiliates.

Other Interesting Details:

The brand frequently releases limited-edition collections, providing fresh content for affiliates to promote regularly.

Type of Influencers the Brand is Looking For:

NARS seeks influencers with a focus on luxury beauty, artistry, and those who can create high-quality, engaging content showcasing their products.

Sign Up URL for Affiliate Program:

https://www.affjumbo.com/

7. ETUDE Affiliate Program

Etude is a renowned South Korean cosmetics brand established in 1985, celebrated for its playful and innovative approach to beauty. The brand offers a wide range of products, including skincare, makeup, and beauty tools, appealing to a global audience seeking quality and affordability.

Products or Services:

  • Skincare products: moisturizers, cleansers, masks.
  • Makeup items: foundations, lipsticks, eyeshadows.
  • Beauty tools and accessories.

What You Get:

  • Commission rate starting at 13%
  • Access to exclusive promotions and product launches.
  • Potential collaborations on social media campaigns.
  • Personalized discount codes for followers.

Cookie Duration:

60 days

Benefits:

Etude's extensive product range and global recognition provide affiliates with diverse content opportunities and a broad audience appeal.

Drawbacks:

The brand's playful aesthetic may not align with all influencer styles, potentially limiting collaboration opportunities.

Known For / Unique About This Program:

Etude is known for its innovative products and commitment to making beauty fun and accessible, offering unique content angles for affiliates.

Other Interesting Details:

The brand often features affiliates in its marketing campaigns, providing additional exposure opportunities.

Type of Influencers the Brand is Looking For:

Etude seeks influencers who embody a fun and creative approach to beauty, particularly those who create vibrant and playful makeup looks.

Sign Up URL for Affiliate Program:

https://www.shareasale.com/shareasale.cfm?merchantID=94769

8. Huda Beauty Affiliate Program

Founded by makeup artist and beauty influencer Huda Kattan in 2013, Huda Beauty has rapidly become a global beauty powerhouse, known for its high-quality products and innovative launches.

Products or Services:

  • Foundations
  • Eyeshadow palettes
  • Lipsticks
  • Eyelashes

What You Get:

  • Up to 5% commission on sales.
  • Access to exclusive product launches.
  • Opportunities for collaboration on social media content.
  • Personalized discount codes for followers.

Cookie Duration:

30 days

Benefits:

Huda Beauty's strong online presence and innovative products provide affiliates with engaging content opportunities and a broad audience reach.

Drawbacks:

The brand's premium pricing may limit the target audience to consumers willing to invest in higher-end products.

Known For / Unique About This Program:

Huda Beauty is known for its trendsetting products and strong social media engagement, offering affiliates dynamic content opportunities.

Other Interesting Details:

The brand frequently collaborates with influencers and offers opportunities for affiliates to be featured on its platforms.

Type of Influencers the Brand is Looking For:

Huda Beauty seeks influencers with a strong social media presence and a passion for makeup trends, particularly those who can create high-quality tutorials and reviews.

Sign Up URL for Affiliate Program:

https://join.partnerize.com/hudabeauty/en

9. Too Faced Cosmetics Affiliate Program

Founded in 1998 by Jerrod Blandino and Jeremy Johnson, Too Faced Cosmetics is renowned for its innovative, cruelty-free makeup products and playful packaging. The brand has achieved significant growth, becoming a leader in the beauty industry.

Products or Services:

  • Foundations
  • Mascaras
  • Eyeshadow palettes
  • Lip products
  • Makeup brushes

What You Get:

  • 6% commission on sales.
  • Access to exclusive promotions and product launches.
  • Potential for collaboration on social media campaigns.
  • Personalized discount codes for followers.

Cookie Duration:

7 days

Benefits:

Too Faced's strong brand identity and innovative products provide affiliates with engaging content opportunities and a broad audience appeal.

Drawbacks:

A shorter cookie duration can limit the time you earn commissions on referred sales, which might affect potential earnings if followers don't make immediate purchases. 

Known For / Unique About This Program:

Too Faced is celebrated for its best-selling "Better Than Sex" mascara and chocolate-scented palettes, offering unique content angles for affiliates.

Other Interesting Details:

The brand often features affiliates in its marketing campaigns, providing additional exposure opportunities.

Type of Influencers the Brand is Looking For:

Too Faced seeks influencers who embody a fun and fearless approach to beauty, particularly those who create vibrant, creative makeup looks.

Sign Up URL for Affiliate Program:

https://www.flexoffers.com/affiliate-programs/too-faced-cosmetics-affiliate-program/

10. Urban Decay Affiliate Program

Urban Decay, established in 1996, is known for its edgy, high-performance makeup products. The brand has a strong presence in the beauty industry, with products available globally.

Products or Services:

  • Eyeshadow palettes, foundations, lipsticks, and setting sprays.

What You Get:

  • 5% commission on sales.
  • Access to exclusive promotions and product launches.
  • Potential for collaboration on social media campaigns.
  • Personalized discount codes for followers.

Cookie Duration:

30 days

Benefits:

Urban Decay's unique product offerings and strong brand identity provide affiliates with engaging content opportunities and a broad audience appeal.

Drawbacks:

The commission rate is on the lower side, which may be a consideration for affiliates seeking higher earnings per sale.

Known For / Unique About This Program:

Urban Decay is known for its iconic "Naked" eyeshadow palettes and long-lasting setting sprays, offering unique content angles for affiliates.

Other Interesting Details:

The brand often features affiliates in its marketing campaigns, providing additional exposure opportunities.

Type of Influencers the Brand is Looking For:

Urban Decay seeks influencers who embody an edgy and bold approach to beauty, particularly those who create unique and creative makeup looks.

Sign Up URL for Affiliate Program:

https://www.viglink.com/merchants/90539/urban-decay-affiliate-program

Final Thoughts On The Best US Makeup Affiliate Programs

These 10 best makeup affiliate programs offer outstanding opportunities for content creators like you to earn through top beauty brands while promoting products you love. 

Explore our top 10 US beauty affiliate programs for more partnership options in the beauty industry. Whether you’re passionate about eco-friendly products, bold makeup, or high-end cosmetics, these programs offer exclusive benefits, competitive commissions, and tailored perks for creators. Leverage tools like Creator Hero and elevate your beauty recommendations to drive engagement and revenue for your personal brand.

FAQs
What Are The Eligibility Criteria For Joining Makeup Affiliate Programs?
How Do Makeup Affiliate Programs Track Sales And Ensure Accurate Commission Payments?
Can International Influencers Join US-Based Makeup Affiliate Programs?
What Are The Common Challenges Faced By Influencers In Makeup Affiliate Marketing?
How Can Influencers Maximize Earnings Through Makeup Affiliate Programs?

Related Posts

The incredible power of team collaboration is evident in the remarkable outcomes it can achieve

Top 10 Best US Teacher Influencer Affiliate Programs: Companies Actively Seeking Influencer Partners

December 6, 2024
Discover the 10 best US teacher affiliate programs to boost your earnings while promoting top brands in education. Learn about high-paying commissions, long cookie durations, and how to join these programs tailored for educators. Perfect for teachers, content creators, and education enthusiasts looking to monetize their online presence.
Read More
10 min

Top 10 Best US Mattress Influencer Affiliate Programs: Discover Brands Looking for Influencer Partners

December 6, 2024
Discover the 10 best mattress affiliate programs designed for content creators. Compare features, commission rates, cookie durations, and benefits of leading brands like Purple, Nectar, Essentia, and more. Learn how to monetize your content with sleep-related partnerships while promoting premium mattresses.
Read More
10 min

Top 10 Best Rental Influencer Affiliate Programs: Exciting Influencer Collaborations with Top Brands

December 6, 2024
Discover the top 10 best rental influencer affiliate programs, including Booking.com, RentRedi, and Unlimited Biking. Learn about commission rates, cookie durations, and earning potential. Perfect for content creators in travel, real estate, and lifestyle niches. Boost your income with these leading programs today!
Read More
10 min

Maximise Your Earnings

Build your own business without having to manage all the operational aspects of an e-commerce. Focus on creating content, driving sales and maximise your earnings!