Time
Reading Time
10 min

Top 10 Best US Craft Influencer Affiliate Programs 

The Global art and crafts industry is estimated to be $50.9 billion by 2024, with an ever-growing demand for handmade and DIY projects. As a content creator, partnering with top U.S. craft brands allows you to earn commissions by promoting products your audience loves. With brands like Creativebug and Annie’s Kit, offering commissions up to 30% and exclusive benefits, these partnerships can be a lucrative source of income.

With tools like Creator Hero, a storefront platform tailored for creators, it’s easier than ever to showcase your recommended craft related brands alongside other products your followers love, creating a personalized storefront to drive engagement and earnings. In this article, we’ll cover the best US craft influencer affiliate programs, including details on features, commission rates, pros, cons, and how to join.

Americans interested in arts & craft, by age as ofSeptember 2024

1. Crayola Experience Affiliate Program 

The Crayola Experience is an interactive, family-friendly destination that showcases the magic of color and creativity. With over 65,000 square feet of attractions at locations across the U.S., this hands-on experience invites visitors to engage with art in imaginative ways. 

Products or Services:

  • Ticketed entry to its interactive attractions
  • DIY crafts
  • Interactive exhibits
  • Creative workshops
  • Art supplies
  • Exclusive Crayola items

What You Get:

  • Commission rate: Up to 5% on ticket sales.
  • Early access: Previews of new attractions and activities.
  • Promotional tools including banners, promotional images, and exclusive content.
  • Potential discounts on tickets for affiliates to share with their audience.

Cookie Duration:

14 days

Benefits:

The Crayola Experience affiliate program is perfect for family-focused creators who wish to promote fun, educational content. Affiliates can capitalize on Crayola’s established brand reputation and its appeal to parents, teachers, and caregivers looking for quality experiences for children.

Drawbacks:

The program is more niche, catering primarily to family-centric and arts/crafts audiences, which may limit its broader appeal. Additionally, earnings depend on ticket sales, which could vary by season.

Known For / Unique About This Program:

This program is set apart by the brand’s century-long reputation for fostering creativity and its wide array of interactive attractions. The Crayola Experience is not just about selling products; it’s about promoting an immersive experience that builds lifelong memories.

Other Interesting Details:

Affiliates can benefit from Crayola’s heavy involvement in community events and its partnerships with educational institutions. This makes the program appealing for content creators who focus on educational content and child development.

Type of Influencers the Brand Is Looking For:

The program seeks family-oriented influencers, parenting bloggers, and educational content creators. Ideal partners are those who emphasize child-friendly activities, art and craft tutorials, or family adventures.

Sign up URL for Affiliate Program:

https://tickets.crayolaexperience.com/signups/affiliates.asp

2. Joann Affiliate Program

Joann is a leading retailer in the fabric and craft industry, with over 850 stores across the U.S. The company reported $2.7 billion in revenue for 2022.

Products or Services:

  • Fabrics
  • Sewing materials
  • Yarn
  • Arts and crafts supplies
  • Home decor
  • Seasonal items

What You Get:

  • Up to 5% commission on sales
  • Special discount codes for your audience
  • Access to seasonal craft supplies before the general public

Cookie Duration:

30 days

Benefits:

Joann’s extensive range of craft products and higher commission rate makes it an attractive choice for content creators focused on DIY and textile projects.

Drawbacks:

The product focus on fabric and sewing might limit creators targeting broader craft niches.

Known For / Unique About This Program:

Joann’s specialization in fabric and textiles sets it apart from other craft retailers, making it the go-to choice for sewing and quilting content creators.

Other Interesting Details:

Joann frequently collaborates with creators on exclusive seasonal collections, providing more opportunities to feature unique products.

Type of Influencers The Brand Is Looking For:

Textile and sewing influencers, DIY fashion creators, and quilters are perfect for Joann’s affiliate program.

Sign Up URL for Affiliate Program:

https://www.joann.com/affiliate-program

3. Etsy Affiliate Program

Etsy is a global marketplace for handmade, vintage, and craft supplies, with over 96 million active buyers. The platform reported $2.9 billion in revenue in 2024.

Products or Services:

  • Handmade goods
  • Vintage items
  • Craft supplies
  • Custom-made products

What You Get:

  • 4% commission on sales
  • Access to promotions and special offers for your audience
  • Opportunity to feature unique, one-of-a-kind items in your content

Cookie Duration:

30 days

Benefits:

Etsy’s wide range of handmade and vintage products offers a highly unique selection, which can appeal to audiences looking for special or customized items.

Drawbacks:

Commissions apply only to first-time customers, limiting repeat sales opportunities.

Known For / Unique About This Program:

Etsy’s diverse, handmade product offerings set it apart from mass-produced craft suppliers, making it perfect for creators focused on authenticity and creativity.

Other Interesting Details:

Etsy's affiliate program offers opportunities to promote curated collections, which can increase your engagement and sales.

Type of Influencers The Brand Is Looking For:

Creators who focus on handmade crafts, DIY projects, and unique artisan goods will find Etsy’s affiliate program a perfect match.

Sign Up URL for Affiliate Program:

https://www.etsy.com/affiliates 

4. Cratejoy Affiliate Program

Cratejoy is a subscription box marketplace, offering a wide range of monthly subscription boxes, including DIY craft boxes. The company is valued at over $3.2 m in 2024.

Products or Services:

  • Subscription boxes for crafts
  • DIY kits
  • Hobby supplies

What You Get:

  • 10% commission on subscription sales
  • Free subscription boxes for review and content creation
  • Seasonal promotions and special offers

Cookie Duration:

60 days

Benefits:

The high commission rate and opportunities to review free products make Cratejoy’s affiliate program particularly appealing for creators.

Drawbacks:

Since it focuses on subscriptions, it may not be suitable for creators who don’t have an audience interested in long-term commitments.

Known For / Unique About This Program:

Cratejoy is well-known for its niche, highly curated subscription boxes, making it a unique offering in the craft affiliate market.

Other Interesting Details:

Craft subscription boxes are increasingly popular, and Cratejoy affiliates benefit from the recurring nature of these purchases.

Type of Influencers The Brand Is Looking For:

Craft enthusiasts, unboxing video creators, and DIY project influencers are ideal for promoting Cratejoy’s craft boxes.

Sign Up URL for Affiliate Program:

https://www.cratejoy.com/pages/affiliates 

5. Paper Source Affiliate Program

Paper Source is a leading retailer for high-quality paper, stationery, and crafting supplies, with over 135 retail locations in the U.S. The company generated $750 million in revenue in 2024.

Products or Services:

  • Premium stationery
  • Paper products
  • DIY craft kits
  • Gift items

What You Get:

  • 5% commission on sales
  • Early access to seasonal paper products
  • Special discount codes and promotions for your audience

Cookie Duration:

30 days

Benefits:

Paper Source offers an attractive commission rate along with access to premium, high-quality paper products that appeal to crafting audiences.

Drawbacks:

The program is more niche and focuses heavily on paper products, which may not appeal to creators outside of the stationery or gift crafting sectors.

Known For / Unique About This Program:

Paper Source’s curated, high-quality stationery and paper goods distinguish it from other craft retailers.

Other Interesting Details:

Paper Source often collaborates with creators to launch exclusive DIY kits, providing new and exciting products to promote.

Type of Influencers The Brand Is Looking For:

Paper crafting, scrapbooking, and DIY stationery creators are a perfect fit for the Paper Source affiliate program.

Sign Up URL for Affiliate Program:

https://www.papersource.com/affiliate.html  

6. DMC Affiliate Program

DMC is a leading brand in the world of high-quality needlework supplies, known for its threads, yarns, and embroidery products. With over 270 years of history, DMC products are staples for crafters and artists worldwide. The brand's dedication to quality and tradition makes it a trusted name among both hobbyists and professionals.

Products or Services:

  • Embroidery floss
  • Crochet threads
  • Needlework kits
  • Crafting accessories catering to beginners and seasoned crafters alike

What You Get:

  • Commission rate: Up to 5% on sales.
  • Free products and special promotions for review and content creation.
  • Special affiliate-exclusive discounts and promo codes for audiences.
  • Access to professional visuals, banners, and other marketing assets.
  • Notifications about new product launches and seasonal promotions.

Cookie Duration:

30 days

Benefits:

DMC’s long-standing reputation and high-quality products offer affiliates the advantage of promoting well-recognized items with strong customer loyalty. This program is ideal for influencers in the crafting, DIY, and arts communities looking to recommend trusted supplies.

Drawbacks:

The commission rate is lower compared to some other crafting affiliate programs, which may impact profitability for affiliates looking for higher returns. The niche nature of needlework may also limit its appeal to a broader audience.

Known For / Unique About This Program:

DMC is renowned for its wide variety of threads and premium crafting materials, making it a preferred choice among needlework enthusiasts. The brand's heritage and consistent quality set it apart from other programs in the market.

Other Interesting Details:

DMC regularly collaborates with artists and designers to create exclusive patterns and kits, providing affiliates with fresh content to share. The brand’s commitment to innovation, alongside its legacy, appeals to audiences that value both tradition and modern creativity.

Type of Influencers the Brand Is Looking For:

DMC seeks influencers with a focus on crafting, needlework, and DIY projects. Ideal partners include bloggers and YouTubers who create tutorials, showcase embroidery projects, or share craft inspiration and tips.

Sign up URL for Affiliate Program:

https://www.shareasale.com/shareasale.cfm?merchantID=102324

7. Creativebug Affiliate Program

Creativebug is an online learning platform that offers craft video tutorials and classes, with over 1,000 instructional videos in various craft disciplines. The platform is a part of Joann, reaching millions of craft enthusiasts.

Products or Services:

  • Online craft classes
  • DIY tutorials
  • Art instruction videos

What You Get:

  • 30% commission on subscriptions
  • Free access to Creativebug for content creation
  • Seasonal campaigns and special offers

Cookie Duration:

30 days

Benefits:

The high commission rate and free access to Creativebug’s entire library of tutorials make this an attractive program for content creators.

Drawbacks:

As it focuses on subscriptions, it may not be the best fit for creators whose audience isn’t interested in online courses.

Known For / Unique About This Program:

Creativebug offers some of the highest commissions in the craft niche, thanks to its subscription model.

Other Interesting Details:

With over 1,000 craft classes available, Creativebug affiliates can provide an extensive range of content to their audience.

Type of Influencers The Brand Is Looking For:

Craft instructors, DIY tutorial creators, and those who focus on educational content will benefit from this program.

Sign Up URL for Affiliate Program:

https://www.creativebug.com/site/ambassador 

8. Cricut Affiliate Program

Cricut is a leading brand in DIY cutting machines and design tools, with millions of users worldwide. In 2024, Cricut reported over $167 million in revenue, showcasing its influence in the crafting space.

Products or Services:

  • DIY cutting machines
  • Crafting tools
  • Design materials

What You Get:

  • 12% commission on sales
  • Free access to Cricut’s design library for content creation
  • Early access to new product launches

Cookie Duration:

5 days

Benefits:

Cricut is a trusted name in the craft industry, and its products are highly sought after by serious crafters, making it a valuable affiliate partner.

Drawbacks:

The program is mainly focused on Cricut machines and accessories, limiting its scope for creators outside the DIY crafting niche.

Known For / Unique About This Program:

Cricut is renowned for its innovative cutting machines that allow creators to bring intricate DIY projects to life.

Other Interesting Details:

Cricut frequently partners with influencers for exclusive product launches, offering great collaboration opportunities.

Type of Influencers The Brand Is Looking For:

DIY creators, home decor influencers, and crafters specializing in personalized projects will thrive with Cricut.

Sign Up URL for Affiliate Program:

https://cricut.com/en-us/partners  

9. Arteza Affiliate Program

Arteza is one of the fastest-growing arts and crafts suppliers, specializing in affordable, high-quality art materials. The brand offers a wide range of art supplies and has gained immense popularity in the creative community.

Products or Services:

  • Art supplies
  • Crafting tools
  • Paint sets
  • Drawing materials
  • DIY kits

What You Get:

  • 5% commission on sales
  • Free products for review and content creation
  • Exclusive seasonal offers and promotions

Cookie Duration:

30 days

Benefits:

Arteza provides affordable yet high-quality products, making it a great choice for creators looking to promote budget-friendly art supplies.

Drawbacks:

As Arteza focuses primarily on art supplies, it may not be the best fit for creators who focus more on general crafting rather than fine arts.

Known For / Unique About This Program:

Arteza is known for offering high-quality art supplies at affordable prices, appealing to both amateur and professional artists.

Other Interesting Details:

Arteza frequently collaborates with influencers for product giveaways and exclusive content.

Type of Influencers The Brand Is Looking For:

Art-focused creators, painting and drawing enthusiasts, and creators who enjoy product reviews and tutorials will find Arteza’s program beneficial.

Sign Up URL for Affiliate Program:

https://arteza.com/pages/affiliates

10. Annie's Craft Store Affiliate Program

Annie's Kit Clubs is a subscription box service that provides craft kits for all ages. From quilting to crocheting, the brand offers a variety of crafting kits delivered monthly to subscribers.

Products or Services:

  • Monthly subscription craft kits
  • Including knitting
  • Quilting
  • Crochet projects

What You Get:

  • Up to 30% commission on subscriptions
  • Free subscription boxes for content creation and review
  • Seasonal promotions and discounts for your audience

Cookie Duration:

Unknown

Benefits:

Annie’s Kit Clubs offers a high commission rate and free products, making it ideal for creators who enjoy unboxings and product reviews.

Drawbacks:

The focus on subscription boxes means this program may not be a good fit for creators whose audience doesn’t enjoy recurring purchases.

Known For / Unique About This Program:

Annie’s Kit Clubs is recognized for its wide variety of crafting kits, catering to different types of crafting enthusiasts.

Other Interesting Details:

Subscription boxes like Annie’s are growing in popularity, offering a hands-on experience that keeps your audience engaged.

Type of Influencers The Brand Is Looking For:

DIY crafters, quilting enthusiasts, and crochet lovers will find Annie’s Kit Clubs perfect for their content.

Sign Up URL for Affiliate Program:

https://www.anniescatalog.com/affiliates.html  

Final Thoughts On The Best US Craft Affiliate Programs

With a wide variety of U.S. craft affiliate programs, there's a great opportunity for you as a content creator to partner with leading brands and monetize your passion. From established names like Crayola Experience and Joann to niche platforms like Creativebug, each program offers its own unique benefits, commissions, and features. 

By choosing the right affiliate program that aligns with your audience, you can increase your earnings while promoting high-quality craft products. Explore these top programs today to start growing your affiliate income.

FAQs
What Is The Typical Commission Rate For Craft Affiliate Programs?
How Do Craft Affiliate Programs Track Sales?
Do Craft Affiliate Programs Offer Free Products To Influencers?
Are There Any Craft Affiliate Programs That Focus On Sustainable Or Eco-Friendly Products?
Can International Creators Join US Craft Affiliate Programs?

Related Posts

The incredible power of team collaboration is evident in the remarkable outcomes it can achieve

Top 10 Best US Teacher Influencer Affiliate Programs: Companies Actively Seeking Influencer Partners

December 6, 2024
Discover the 10 best US teacher affiliate programs to boost your earnings while promoting top brands in education. Learn about high-paying commissions, long cookie durations, and how to join these programs tailored for educators. Perfect for teachers, content creators, and education enthusiasts looking to monetize their online presence.
Read More
10 min

Top 10 Best US Mattress Influencer Affiliate Programs: Discover Brands Looking for Influencer Partners

December 6, 2024
Discover the 10 best mattress affiliate programs designed for content creators. Compare features, commission rates, cookie durations, and benefits of leading brands like Purple, Nectar, Essentia, and more. Learn how to monetize your content with sleep-related partnerships while promoting premium mattresses.
Read More
10 min

Top 10 Best Rental Influencer Affiliate Programs: Exciting Influencer Collaborations with Top Brands

December 6, 2024
Discover the top 10 best rental influencer affiliate programs, including Booking.com, RentRedi, and Unlimited Biking. Learn about commission rates, cookie durations, and earning potential. Perfect for content creators in travel, real estate, and lifestyle niches. Boost your income with these leading programs today!
Read More
10 min

Maximise Your Earnings

Build your own business without having to manage all the operational aspects of an e-commerce. Focus on creating content, driving sales and maximise your earnings!